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The Ground Is Moving Under Our Feet

Jan 21, 2026

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4 min read

The Ground Is Moving Under Our Feet

If 2026 feels different, it’s because the tectonic plates of ecommerce are finally shifting. We aren’t just negotiating with people anymore, we’re negotiating with systems.This week on Ecomm Cowboy, we tore apart the script. From Google’s AI negotiating your media buys to Meta literally gaslighting us with data bugs, the theme of the week was simple: Adapt or get buried.We sat down with heavy hitters like Cody Wittick and Bar Bruhis, debunked the "death" of SaaS, and looked at why "bougie shite" is the only thing selling right now.Here is the download on everything you missed this week in the world of Ecomm Cowboy.

Ecomm Cowboys
Ecomm Cowboys
Is the Phone Dead? + The “Zero-Spend” Rule

Jan 12, 2026

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5 min read

Is the Phone Dead? + The “Zero-Spend” Rule

Ecomm Cowboys
Ecomm Cowboys
DTC's Daily Show: Maduro Wears Origin, Shopify's Best Year

Jan 5, 2026

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4 min read

DTC's Daily Show: Maduro Wears Origin, Shopify's Best Year

Know before your boss does | 1.5.26

Chris Hall
Colin Dougherty
Chris Hall, +1
Shopify Editions Winter '26 Is Art

Dec 18, 2025

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2 min read

Shopify Editions Winter '26 Is Art

Sidekick’s “vibe-coded” theme edits, AI rollout testing, agentic commerce, corn milk, and why the internet needs to stop panicking about robot-made commercials.

Chris Hall
Colin Dougherty
Chris Hall, +1
Black Friday/Cyber Monday 2025 Recap | Chris x Colin

Dec 5, 2025

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4 min read

Black Friday/Cyber Monday 2025 Recap | Chris x Colin

An Honest Review: BNPL Hangover, Shopify Love Letter, and AI-powered Creative

Chris Hall
Colin Dougherty
Chris Hall, +1
AI Layoffs, Cheap Money & Live Selling | Chris x Colin

Dec 4, 2025

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2 min read

AI Layoffs, Cheap Money & Live Selling | Chris x Colin

How the New Economy is Reshaping Ecommerce

Chris Hall
Colin Dougherty
Chris Hall, +1
Walmart x OpenAI Announcement

Dec 3, 2025

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1 min read

Walmart x OpenAI Announcement

Why the Future of Shopping Should Be "Iron Man", Not "Instant Messenger"

Chris Hall
Chris Hall
Lebron James' "Second Decision"

Dec 3, 2025

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1 min read

Lebron James' "Second Decision"

And Why There's (Almost) No Such thing as Bad PR

Chris Hall
Chris Hall
Sam Altman's Plan to Swallow the Internet

Dec 1, 2025

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1 min read

Sam Altman's Plan to Swallow the Internet

ChatGPT isn’t just competing for searches...

Chris Hall
Chris Hall

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