Happy (almost) 4th of July!

We’re live on X and YouTube — let’s ride!

Brands Newsjacked the Empire State Building Climb - The Russian daredevil couple from Netflix's "Skywalkers: A Love Story," free-climbed the Empire State Building's antenna on July 1, unfurled a pro-peace banner, got engaged at the top, and were arrested. Within hours, dozens of consumer brands including Loverboy, Poppi, Caraway, and Fashion Nova flooded social with AI-generated images slapping their own banners onto the climbers flag. Genius or cringe?

Clorox Is Selling Pine-Sol Through a Cartoon Frog Wizard on TikTok Shop - Clorox has turned Pine-Sol into a Gen Z meme brand on TikTok, building an alter-ego line called "OMG da Pine" fronted by cartoon characters like a wizard frog and a dancing banana, and in May began selling four limited-edition scents (Magic Matcha, Strawberry Shine, Banana Boogie, and Midnight Espresso) exclusively through TikTok Shop. It marks the nearly century-old brand's first time selling actual products rather than merch on the platform, a social-first test designed to let shoppers vote with their wallets on which scents to scale, and the small-batch drops sold out within hours.

Meta's Internal AI Usage Sparks a $2.65B - Meta employees consumed 73.7 trillion AI tokens in a single month, an estimated $221 million in compute for the month and roughly $2.65 billion annualized. Measure that against headcount, it’s about $300,000 per engineer. Question for you: is Meta shipping 73 trillion tokens worth of product for advertisers?

Jeff Tang (Founder, Eat Blueprint - Acquired) posted three words about a product nobody would call new, and it got 700,000 views. 

Jeff built the longevity meal service that Bryan Johnson acquired, and he has since gone deep on peptides - a growing corner of health that is rapidly penetrating the American consciousness. He tweeted, "in the lab: oral film strips" for BPC-157, a compound plenty of people are familiar with, and it went gigaviral. Not because the ingredient was novel but because that form factor for peptides was.

This applies to anyone selling anything.

The most well-known version of peptides has a brutal UX: a needle, every day, a travel case packed with ice - a vibe that can come off as “scary drugs.” That format caps your entire market to the small group willing to tolerate it. Change the form factor to something that melts on your tongue and suddenly you can reach people who would never have touched the original: everyone from the bodybuilders to Beverly Hills moms and grandparents with arthritis.

Operators pour enormous energy into hunting for a novel product.

Sometimes the bigger opportunity is a proven one, repackaged into a format that removes the friction keeping people out.

Before you invent something new, ask what proven winners are missing.

New shape for the same substance.

Make more profit from the orders you're already getting.

Most DTC brands are obsessed with getting the next customer. But the real lever? Making more profit from the orders you already have.

If you could add $3–4 to every order without touching your ads, would that be worthwhile? That's exactly what brands like OluKai, Cozy Earth, and GrooveLife are doing with Rokt AfterSell.

Adding post-purchase upsells and downsells from cart through the thank-you page and stacking an extra 30 to 50 cents per order just by showing premium offers from brands like Disney+, HelloFresh, and Venmo — it’s high-margin revenue straight to your bottom line. No hit to conversion, no impact on LTV, and you can be live in minutes.

If you're already getting orders, you should be getting more out of them.

→ Go to aftersell.com/offers and start monetizing what you've already built.

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See you live,
Ecomm Cowboy Team