Happy Wednesday.

We’re live on X and YouTube — let’s ride!

L.A.B. Golf Launches $2,000 Uncrustables Putter Collection - L.A.B. Golf has partnered with Uncrustables to launch a limited-edition collection of custom golf putters, accessories, and apparel. The collaboration features three putter models with Uncrustables-inspired designs and matching accessories.

New Chrome Extension Filters Unknown Amazon Brands - Developer Josh Pigford has launched Knockoff, a free, open-source Chrome extension that labels, dims, or hides lesser-known potential “knockoff” brands in Amazon search results. The tool checks listings against a database of established brands and lets users allow, block, or report brands to a community-driven list. His post yesterday did over 1M views.

Grüns Expands Team Following Nationwide Costco Rollout - Grüns is hiring 12 new roles across finance, marketing, ecommerce, retails, and product, including leadership positions such as Chief Financial Officer and Vice Presidents of Brand, Ecommerce, and Retention. This is your chance to get in on the dream team!

Sportswear brand Forme just ran what it calls the first e-comm promo hedged on a prediction market. Buy with the Team USA code, and if the U.S. men make the World Cup final, your order is free.

The U.S. lost to Belgium, so nobody's getting refunded. The idea still won. Per Modern Retail, Forme saw 4x week-over-week traffic on menswear and nearly 20x on its top men's styles, with Kalshi and PlayAbly underwriting the risk for a fee.

Why does this beat 20% off? Because 20% off dies at checkout. This promo stays alive for days. Every match, every customer has skin in it, checking the score, telling their buddies their order might end up free. It’s a discount with risk, reward, and a heartbeat.

Do I love brands cozying up to prediction markets? Honestly, no.

I don't think those apps are a net good for a society glued to them. But here's the thing: marketers don’t necessarily need the bookmaker. Mattress Mack out of Houston has been refunding furniture on Astros’ World Series outcomes for years and hedging it himself.

A brand with the stomach for it can run the same play in-house, cap the exposure, and skip the gambling partner entirely.

You probably can't afford to sponsor the World Cup. You can afford to make your customers care who wins while wearing your stuff. I'm not betting my kids' college fund on the Round of 16. But a free hoodie if the boys make the final?

Now you have my attention.

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See you live,
Ecomm Cowboy Team