Happy Wednesday.

We’re live on X and YouTube — let’s ride!

F.03 Arrives at BMW - Coming to a 3PL near you? Figure deployed its latest humanoid, Figure 03, at BMW Group Plant Spartanburg in Hall 52, following the Figure 02 rollout that helped build 30,000 cars on the line in 2025. The X timeline isn’t convinced these humanoids are the future, just yet.

Oasis Unveils the OASIS 1 Dictation Ring - So all the marketers can replace their keyboards: Oasis Devices has unveiled the OASIS 1, a titanium smart ring built for private dictation that pairs a noise-isolating microphone tuned to pick up a near-whisper with a built-in 2D trackpad, letting users speak text quietly and then edit and navigate with finger gestures across their phone, Mac, and other devices. Founded by CEO Ricky Rosa and integrating with voice platform Wispr Flow, the ring offers up to 16 hours of battery and is slated to ship around Christmas 2026 with a limited first batch.

Google AI Overviews Slash Outbound Clicks 40% - A new randomized field experiment from researchers at Carnegie Mellon and the Indian School of Business found that Google's AI Overviews appeared on roughly 41% of searches and, when triggered, cut outbound organic clicks by about 40% while pushing zero-click searches up around 35%.

Optimize for what's actually driving your revenue.

If you live in the Ads Manager, you know the problem: every platform takes credit and every dashboard tells a different story. Meta says 4.2 ROAS. TikTok claims the same conversion. Which one is lying? Honestly — all of them.

Northbeam fixes this with proprietary data that starts from the actual purchase and then rebuilds the customer journey from real orders, real clicks, and real verified ad views. That measurement gets pushed back into the ad platforms, so optimization runs on what's actually driving revenue — not what the platforms assume is.

Start measuring what used to be unmeasurable.

→ Book your demo at Northbeam.io

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See you live,
Ecomm Cowboy Team