SPONSOR: FOCUS WINS CHAMPIONSHIPS
Focus is an amazing thing. There’s only one SMS partner whose sole goal is to make SMS your biggest revenue generator, that’s Postscript.
I know you’re thinking, “Well, I can use a platform I’m already attached to, so all my data will be in one place.”
No, my friend.
When a company focuses on one thing, they out-execute companies focusing on ten things at one time. We interviewed Adam from Postscript on Friday, and the data is undeniable: Brands that switch see a 22% increase in attributed SMS revenue and an average of 34x ROI.
If you want SMS to become your biggest revenue channel, there’s only one partner who will dare take that challenge.
Guest Highlights
We had an incredible lineup on the show this week.
Cody Wittick (Kynship): The King of Seeding stopped by to discuss the evolution of influencer marketing. The playbook has changed, it’s not just about getting product in hands; it’s about "Brand Planting" and turning creators into your production studio.
Bar Bruhis (KNO / DTSki): The man who does it all, SaaS GM, event host, and now CPG founder. Bar gave us a masterclass on how IRL events (like DTSki) are becoming the highest-trust channel on the internet.
Josh Suggs (Street Talk): We dug into the day-to-day of running unique ad formats and why "safe" marketing is the riskiest thing you can do in 2026.
The Era of "Bougie Shite" & Imperfect Design
Why is a $100 popcorn popper (Popsmith) winning? Why are people buying "weird" protein massagers?
We broke down the psychology of Premium Coded Products. Most brands fail because they are scared to sell something people want to show off. We are seeing a massive shift away from "efficiency" and toward Desire, Identity, and Signal.
Visual Trend of 2026: "Imperfect by Design." Polished is out. Raw is in. If your content looks too perfect, it looks like an ad (or AI slop), and it gets scrolled past.
SPONSOR: STOP GUESSING YOUR NUMBERS
If you can’t explain your business in one dashboard, you don’t understand it.
Lifetimely by AMP provides deep insights into P&L, CAC, LTV, and customer behavior so you can identify the biggest revenue opportunities and inform growth strategies for your Shopify or Amazon store.
Perfect for board-level reporting—neither you, your boss, nor your team have to guess what your numbers are (or fly back and forth between this tool and that). They’ve got a whole platform of tools, including Upsell and Back in Stock.
Entertainment is the New Retail
Gap hired a Chief Entertainment Officer. Let that sink in. A clothing retailer hired a former Paramount exec.
This confirms our long-held thesis: Every brand is a media company.
Creators are hosting their own events (and brands are begging to sponsor them).
Philippines Airlines turned their safety video into a Telenovela (and it went viral).
TikTok Shop has turned into QVC meets Twitch.
The wall between "content" and "commerce" is gone. If you aren't entertaining, you aren't selling.
One Last Thing...
We cover this LIVE every single day, Monday through Friday. The newsletter is great, but the energy of the show is unmatched. We’re showing the tweets, breaking down the videos, and tasting the products live on air.
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