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Oliver Buchannon
Ecomm Cowboys
The Ground Is Moving Under Our Feet

Jan 21, 2026

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4 min read

The Ground Is Moving Under Our Feet

If 2026 feels different, it’s because the tectonic plates of ecommerce are finally shifting. We aren’t just negotiating with people anymore, we’re negotiating with systems.This week on Ecomm Cowboy, we tore apart the script. From Google’s AI negotiating your media buys to Meta literally gaslighting us with data bugs, the theme of the week was simple: Adapt or get buried.We sat down with heavy hitters like Cody Wittick and Bar Bruhis, debunked the "death" of SaaS, and looked at why "bougie shite" is the only thing selling right now.Here is the download on everything you missed this week in the world of Ecomm Cowboy.

Ecomm Cowboys
Ecomm Cowboys
Is the Phone Dead? + The “Zero-Spend” Rule

Jan 12, 2026

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5 min read

Is the Phone Dead? + The “Zero-Spend” Rule

Ecomm Cowboys
Ecomm Cowboys

Ecomm Cowboy

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