Happy Monday.
Today’s Squad
Steven Borrelli (Founder & CEO, Cuts) → 12:00PM CT
Jack Westerkamp (Co-Founder, Breaking and Entering Media) → 1:10PM CT
William Hicks (Co-Founder & CEO, Magic Mind) → 1:45PM CT
Top Stories
Justin Bieber Expands SKYLRK Into Audio Equipment - Justin Bieber is stretching his SKYLRK label past apparel into audio, launching home and portable speakers plus headphones built in the brand's signature bold colorways. It's another celebrity bet that the lifestyle brand, not the product category, is the moat — turning gear into a wearable extension of the same identity fans already buy.
Eli Lilly's Obesity Drug Now Cuts Sleep Apnea at 60% - Eli Lilly's experimental retatrutide didn't just drop weight, it cut severe sleep apnea by 60% and slashed knee arthritis pain by 73% in late-stage trials, stacking conditions one shot can treat.
Meta Sheds $115B in a Single Day - Meta dropped nearly 7% and lost roughly $115 billion in market cap after reports it may raise tens of billions through a stock offering, days behind Google's record $85 billion equity raise. The arms race to fund AI is forcing even the cash giants to reach for outside capital, and the market clearly doesn't love the dilution.
Highlight Reel: Laura Katz (Founder, Helaina) Bet Her Company on the One Nutrient Everyone Said Was Impossible
Timeline: Town Square
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Made Possible By:
Axon by AppLovin - Reach 1B+ new customers; advertise on mobile games.
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
See you live,
Ecomm Cowboy Team