Hey Cowboys,
Happy Monday! It's a new week with a fresh lineup of guests and plenty of DTC, ecommerce, and AI news to break down.
LIVE NOW — come hang out on X and YouTube.
And peep the lineup 👇
Today’s Squad
Chase Mohseni (Co-Founder & CEO, CreativeOS) → 12PM CT
Ashley Overbeek (Founder, Pearle Caviar) → 12:40PM CT
Mike De Lia (SEM, Gruns) → 1:10PM CT
Ethan Cohen (General Manager, Proxima) → 1:45PM CT
TikTok Shop Testing “Prime-style” Membership Program
TikTok is testing a US shopping membership called TikTok Shop Plus. Shoppers have seen monthly price points of $6, $10, and $15 with perks including free shipping, discounts, and coupons, according to screenshots reported by Business Insider on July 24. One example marked a $57 hair product down $10 for members alongside free three-day shipping.
A former TikTok Shop employee told the outlet the program targets a long-standing leak in which shoppers discover products on TikTok but complete the purchase on Amazon.
More Ecomm Top Stories
Jordan Menard Exits Instant Hydration - Jordan Menard has announced his departure from Instant Hydration, the electrolyte drink mix brand he co-founded in 2024. Menard said he is leaving after two years to pursue his next venture.
Facebook Launches Seller App and Free Verification - Facebook has launched Seller, a standalone app for Marketplace sellers that includes listing management, buyer messaging, and sales analytics. The company also introduced Facebook Verified, a free selfie-based identity verification badge for Marketplace and other Facebook experiences.
ASU Launches Content Creator Degree - Arizona State University is launching a Bachelor of Arts in Content Creation this fall. The program's capstone requires students to grow a real audience on platforms like TikTok or Instagram before graduating.
Coca-Cola Unveils Global Rebrand - Coca-Cola has introduced a new global visual identity, featuring updated packaging and branding that will roll out across more than 200 markets beginning July 20. North America is expected to receive the redesign in 2027.
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What is Ecomm Cowboy?
Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.
We’re live every Monday to Friday at 12PM CT.
Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.
Made Possible By:
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
See you on the stream,
Ecomm Cowboy Team