TikTok Shop Launches Its Own Prime
Plus: Amazon Haul’s 11-cent deals and the Poppi founders’ new brand
TUESDAY, NOVEMBER 10, 2026 ✷ WEEKDAYS 12 PM CT
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Guest host TJ Bongiorno of The Outgoing Co. is in the saddle today, and TikTok Shop just rolled out its own paid membership in time for Black Friday.
TikTok Shop Plus is a paid membership pilot now offered to more than 1 million of its most loyal U.S. shoppers. It costs $9.99 a month after a 30-day free trial, undercutting Amazon Prime at $14.99 and Walmart+ at $12.95, per Modern Retail.
Members get free shipping on “Plus” items, an extra 10% off select products, three monthly coupons (up to $30 off orders of $119 or more) and instant refunds as store credit. “TikTok Shop is no longer experimental,” said Patrick Nommensen, president of strategic initiatives at TikTok Shop.
Amazon’s Temu-style store is running its biggest sale yet from November 9 to 14, with $1 flash deals all week and $0.11 deals today and tomorrow. Haul now lists more than 10 million products, most under $10 and more than a million under $5.
The bigger shift for sellers: “Relevant Amazon Haul products now surface within Amazon search results when they’re a great match for what you’re looking for,” Amazon says. Ultra-cheap Haul listings now compete for the same searches as everyone else on Amazon.
After selling Poppi to PepsiCo for $1.95 billion, Allison and Stephen Ellsworth are back with Jetty, a women-focused, lower-sodium, lower-sugar take on sports drinks that Allison calls an “anti-hydration hydration company.” They are self-funding it with $2.5 million.
Jetty launched Monday at $2.49 per 15.2-oz bottle on Target.com, Amazon and in Whole Foods nationwide, with Target, Sprouts and Walmart stores next year. “Professionalizing your business early, getting a great team in can be make or break,” Ellsworth told Retail Brew.
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