Hey Cowboys,
Happy Friday! It’s travel day for the cowboys; enjoy a roundup of the best conversations on your way to the weekend.
Live show returns Monday!
The Agency Builder, The Blueprint Chef & The Gruniverse Ops Lead
Enjoy our Greatest Hits—Interview Compilation | Vol. 6
Max Sturtevant - Founder, Well Copy
Jeff Tang - Founder, SF Peptides
Mike De Lia - Senior E-Commerce Manager, Grüns
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Max from Well Copy on the billing emails cutting cancels 25–50%
Three plays from Max at Well Copy: reframe billing emails so the choice is upgrade vs stay (not stay vs cancel), hammer the $14-ish account-credit campaign that feels like cash leaving your wallet, and run quiz popups that engage before they ask for email. The same kid who started writing for an ED zap brand in a dorm now runs retention across 20+ countries.
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Jeff Tang on Oral Bpc Strips, Blueprint Lore, and Peptides Going Mainstream
Jeff Tang cooked Brian Johnson Blueprint meals off a tweet: 300 orders and $4k in a day, broccoli on the floor, and DoorDash founder as customer four. Same operator energy now on dissolvable BPC-157 film: one lab tweet, ~700k views, and a format built for people who won’t inject every morning.
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Mike Delia (Gruns) on LTV math, Friday test fails, and scaling the Gruniverse
Gruns play is order-mix chess: monthly into quarterly, OTP into sub, and Aftersell on checkout/TYP/OSP while Shopify fights every custom path. Same ops muscle now spinning Juice, Neutropes, Immune each brand hunting its own TAM, not living as a Gruns SKU farm.
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Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.
We’re live Monday to Friday at 12 PM CT.
Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.
Made Possible By:
AppLovin - Find your next million customers.
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Postscript - Make more money from every SMS message.
Outersignal- Know Your Customers. Grow Your Business.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
Proppel - The best recruitment agency for ecom brands and agencies.
See you on the stream,
Ecomm Cowboy Team