Ridge: $100M+ in New Revenue, Maybe 10 Hires

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Sean Frank says Ridge has had zero AI-related layoffs or firings. What AI has done is send productivity through the roof: he expects Ridge to add over $100M in new revenue next year, and he “might only need 10 hires to do it” (Sean Frank on X).

Where it’s showing up: email designers are doing 10x the designs, product devs 5x the iterations, and media buyers get deeper insight from more accounts, instantly. His prediction is that Nvidia-level revenue per person becomes common, not just at Ridge. The play isn’t cutting headcount; it’s growing without adding it.

Andrei Shemet says Resilia spends around $1M a month on Facebook ads, and its best performers are six-minute, fully sung AI musicals. The formula: open on something odd, let each scene get worse, bring the product in halfway as the turning point. Full watches make the ad cheaper to show (Andrei Shemet on X, Cork on X).

After a Red Baron worker named Walt went viral for being harassed by an influencer, a GoFundMe passed $120,000. Red Baron then posted, “He’s still here. He’s got a fan club. Including us.” That post passed 6M views. A brand that shows up for its people gets the internet on its side (Collin Rugg on X, Red Baron on X).

If you live in the Ads Manager, you know the problem: every platform takes credit, and every dashboard tells a different story. Meta says 4.2 ROAS. TikTok claims the same conversion. Which one is lying? Honestly, all of them.

Northbeam fixes this with proprietary data that starts from the actual purchase and then rebuilds the customer journey from real orders, real clicks, and real verified ad views. That measurement gets pushed back into the ad platforms, so optimization runs on what’s actually driving revenue, not what the platforms assume is.

Start measuring what used to be unmeasurable.

Brooks’ fall runDisney collection puts Grumpy and Mary Poppins on the Glycerin 23 at $185, plus a Mickey-detailed Adrenaline GTS 25 at $165. It dropped Oct. 29 on Brooks’ site, and Sole Retriever warns sizing is extremely limited. A licensed collab built for a fan base that already runs Disney races (Sole Retriever).

Mau Baron points to a mobile game making $35.8M a month with 380 Meta ads running, most showing a level you think you can beat in two seconds. Higgsfield’s new Playable Ads turn that level into something people can actually play inside the ad. Note: the post is a paid partnership (Mau Baron on X).

Sam Parr’s math: at a $2 trillion market cap, about 1,000 Anthropic employees would be worth $100M or more. With roughly 11,000 Americans holding $100M in investable assets, about 1 in 12 would come from Anthropic, or 1 in 7 counting OpenAI. The post passed 1.3M views (Sam Parr on X).

Snackolator got a few boxes and confirms the creme tastes like KFC seasoning. His verdict: he had to try them, but he wouldn’t buy them again, and now he’s weighing a giveaway for the spare box. A collab built to get tried and talked about once, not restocked (Snackolator on X).

Rokt AfterSell announced its return on X with an all-caps “We are so back.” Post-purchase upsells and premium offers from cart through the thank-you page add profit to orders you already have, with no hit to conversion (Rokt AfterSell on X, aftersell.com).