Hey Cowboys,
Happy Tuesday! How’s your week going? We’re live now chatting everything DTC and ecomm.
Today’s lineup 👇 and stories.
Today’s Squad
Quentin Renevier (CMO, TrendTrack )→ 12:20PM CT
NBCUniversal and YouTube announced a multi-year global partnership Monday that will bundle ad-supported Peacock Premium into YouTube Premium subscriptions in the US starting in early 2027.
This bundle integrates Peacock's full lineup including NFL, NBA, and Olympics coverage, Universal films, Saturday Night Live, Love Island USA, and the Real Housewives franchise, directly into the YouTube experience in what NBCUniversal calls Peacock's largest wholesale distribution deal to date.
The pact also extends YouTube TV distribution, expands Universal+ and Hayu internationally through YouTube Premium, and adds Peacock Premium as a Primetime Channels add-on later this summer.
It’s a distribution-first strategy that contrasts with rivals' consolidation plays like Paramount Skydance's Warner Bros, Discovery acquisition, and Fox's Roku purchase.
More Ecomm Top Stories
Apple Launches Klarna-Powered Upgrade Program - Apple has launched Apple Upgrade, a new U.S. leasing program backed by Klarna for iPhones, iPads, Macs, and Apple Watches. The program replaces Apple's iPhone Upgrade Program and in-house financing, with monthly plans starting at $11.99.
Cracker Barrel Names New CEO - Cracker Barrel has appointed former Bloomin' Brands CEO David Deno as its new chief executive, effective August 10, replacing Julie Masino. Masino will remain in an advisory role through October 9.
Gap Opens Creator Program to Employees - Gap Inc. has expanded its creator affiliate program to employees, allowing corporate, store, and warehouse staff to earn commissions by promoting Old Navy, Gap, Banana Republic, and Athleta on social media. The program was originally launched for creators in October 2025.
Featured Sponsor: TRENDTRACK
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Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
See you on the stream,
Ecomm Cowboy Team