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Happy Monday! A new week means a fresh wave of DTC, retail, tech, and ecommerce news to break down.

We're live with the biggest stories shaping the industry, plus actionable insights from founders and operators building some of the fastest-growing brands.

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Today’s guest lineup 👇

Today we’re chatting with a powerhouse lineup of DTC operators whose companies power the growth behind ecomm’s fastest growing brands.

Nike and Lululemon Face Lawsuits Alleging Deceptive "Phantom Discount" Pricing Tactics

A wave of legal scrutiny is crashing into the retail industry as major global brands including Nike and Lululemon face lawsuits alleging they lure shoppers with deceptive "phantom discounts," a tactic where products carry inflated or fictitious regular prices designed to make markdowns look like steals.

The latest filing came last week, when Lululemon was sued in Los Angeles Superior Court by California plaintiff Annette Cody. Her complaint claims:

Legal and marketing experts note the practice has quietly existed across retail for decades. What has changed is the volume, with a recent surge in consumer filings signaling a genuine legal trend rather than isolated complaints.

The suits land at a moment when strikethrough pricing is baked into nearly every ecommerce experience. A string of losses or settlements could force brands industry-wide to rethink how they advertise discounts online.

Snapchat Stops Recommending Fully AI Videos - Snapchat has stopped recommending fully AI-generated videos in its Spotlight feed as part of a push to prioritize human-created content. Videos enhanced with Snapchat's AI tools will remain eligible for recommendations if they include transparency labels.

AI Labs Reportedly Offer $1M for Company Data - AI labs are reportedly offering companies up to $1 million for access to anonymized internal workplace data, including Slack messages, emails, and operational records, to help train AI agents. The reported offers target companies with established operating histories in the U.S., Canada, and the U.K.

World's Largest Goodwill Becomes a Tourist Hotspot - The world's largest Goodwill store in Seattle is attracting thousands of visitors each week as Gen Z embraces "thrift tripping"—planning trips around secondhand shopping. The 70,000-square-foot flagship processes 10,000 new items daily and has seen increased tourism this summer.

Make more profit from the orders you're already getting.

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If you're already getting orders, you should be getting more out of them.

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Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.

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See you on the stream,
Ecomm Cowboy Team