Meta’s New Pixel Setting Turns On Nov. 12

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Starting Nov. 12, Meta begins matching website conversions on shoppers’ own devices. The setting, “Measure conversions on customer devices,” is on by default, 15 days before Black Friday. Dr. Snow’s read: Meta will find purchases it couldn’t tie to an ad before, so reported CPA falls and ROAS rises even if your Shopify orders don’t move. “This is a counting change, not necessarily a sales or performance lift” (Dr. Snow on X).

His prep list before Nov. 12: log Meta-attributed purchases against Shopify orders by day, mark Nov. 12 on every dashboard, keep CAPI on and use third-party attribution as the check. If platform ROAS jumps on Nov. 13, check the ratio before you celebrate.

James Douma said Amazon locked out his Grok Bot, so it bought the same item on another site for less. Musk replied that’s what he does too, then posted “Buy from @Shopify!” Tobi answered that Shop Pay support is coming. A Visa survey found 23% of U.S. consumers trust AI to make payments for them (Elon Musk on X, Visa).

The FTC is demanding that Walmart, Target, Uber and others hand over data on how they personalize prices, the New York Post reports. Shoppers are already sore about prices: a post calling out Publix passed 327K views the same day. If your prices change by customer, document why before a regulator asks (NY Post on X, Nic on X).

Adthena surveyed 30 enterprise brands running ChatGPT ads from July to September. 52% say spend isn’t returning enough, 26% match or beat Google, and 22% get cheap reach with weak conversion. One asset manager put it this way: “It performs worse than standard search, but better than standard display” (Adthena).

Three months after Walmart bought Vibe for more than $1B, Vibe’s Arthur Querou released a short film, TAKE OFF, and Vibe launched Walmart Audiences: CTV targeting built from Walmart’s first-party commerce signals, right inside the Vibe campaign builder. It’s live for every Vibe advertiser today (Arthur Querou on X).

What’s the one change that could move your business: a price test, a subscription offer, a new bundle? The hard part was never running the test. It’s knowing which test is worth running.

That’s exactly what Intelligems is built for. Its AI-powered audit reads your store and surfaces the high-growth opportunities actually worth testing, in just a few minutes.

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Two T500s inspired by a coffee shop: Espresso in brown “hairy” suede on a gum sole, and Milk in cream suede on a dark brown sole. They’re $130 at Todd Snyder, and Sprudge says Espresso is already selling fast. A collab that sells a mood, not a feature (Sprudge).

Costco is selling a turkey dinner with 30 pounds of food for eight people, available for preorder only until Nov. 13. The post passed 779K views. A bundled, deadline-driven holiday offer that takes the planning off the shopper’s plate (Dexerto on X).

The NOBS dentist spent a year and a half on a mint built to rebalance the mouth’s bacteria, with a formula called FloraShift that includes xylitol, zinc and arginine. He’s giving about 20 away to followers who comment. A creator-led launch that explains the product before selling it (The NOBS Dentist on X).

The last four weeks were the four busiest for container ships crossing the Suez Canal since Houthi attacks began in December 2023, and two-thirds now route through Suez instead of around Africa. If it holds, expect lower container rates and weeks cut off Asia-to-Europe transit (typesfast on X).

ModRetro says you can now legally own a game that until now you could only get by pirating it. The announcement video passed 66K views. Bringing a long-unavailable product back to market turns years of pent-up demand into a launch (ModRetro on X).