Hey Cowboys,
Happy Wednesday! It’s basically the weekend, right? We’re live now, some great stories today too.
Today’s guest lineup 👇
Today’s Squad: Founder-Led & Built Different
Nate Lagos (Founder, Shootin' Doubles) → 12PM CT
Daniel Baird (Co-Founder & CEO, NADS) → 12:40PM CT
Sean Hall (Founder & CEO, Wellious) → 1:10PM CT
Mark Zuckerberg: “The AI future is for everyone.”
Mark Zuckerberg laid out Meta's AI philosophy in a Wall Street Journal op-ed yesterday.
Zuckerberg is arguing that the defining question of the era is not whether superintelligence will exist, but who gets access to it. He even directly criticized the doom-heavy rhetoric coming from rival AI labs.
Zuckerberg framed Meta's approach around three principles:
individual empowerment as the source of prosperity
invention as the primary purpose of superintelligence
balance of power as the foundation of safety
He argued that a single benevolent superintelligence cannot align with humanity's opposing values.
On the economy, he claimed widely distributed superintelligence will create more jobs rather than fewer, make starting businesses dramatically cheaper, and shift the workforce toward more people running small entrepreneurial companies instead of working at large ones.
Sounds like a good time to be an ecomm cowboy.
More Ecomm Top Stories
DoorDash Launches In-House Drone Delivery - DoorDash has received FAA Part 135 air carrier certification and launched DoorDash Air, its first in-house drone delivery program. The company says the new service will use drones to speed up deliveries over mid-range distances.
Google Updates Smart Bidding - Google will update Smart Bidding on August 16, changing how Target CPA and Target ROAS campaigns behave. The update will affect budget-limited campaigns across Search, Shopping, Performance Max, and Demand Gen without requiring any account setting changes.
Grüns Founder Reflects on Unilever Deal - Eight weeks after Unilever acquired Grüns, founder Chad Janis shared lessons from the transition, saying the brand continues to operate independently while benefiting from Unilever's resources. He also reflected on leadership changes and the realities of running the company after the acquisition.
Featured Sponsor: TIE
Quick number that should bug every DTC operator:
Klaviyo only recognizes about 1/3 of your returning shoppers. Everyone else browses anonymously and your flows sit idle.
Tie identifies up to 70% of your total site traffic and pushes those shoppers into the flows you already run.
Caraway used Tie's Predict scoring to lift opens 40% and clicks 30% while sending 20% fewer emails.
Same stack, zero dev work.
→ Book a walkthrough at https://wm.meettie.com/cowboy/ and when you do, tell them the Cowboy sent you.
What is Ecomm Cowboy?
Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.
We’re live every Monday to Friday at 12PM CT.
Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.
Made Possible By:
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
See you on the stream,
Ecomm Cowboy Team