Lebron James’ “retirement” was an ad, he’s now getting sued, and four reasons why this is marketing gold.
(0:20) Lebron’s “Retirement” & Why It Matters
(1:30) Chaos, Bets, and $400 Tickets
(3:20) The Reveal: A Hennessy Ad
(4:50) The Fallout and Lawsuit
(5:00) 4 Reasons Why It’s Awesome
If you were on this ad team, would you have done anything differently?