Hey Cowboys,

Happy DotDev day! We’re streaming LIVE from the event, and chatting with the absolute best voices in ecomm. Here’s where you can watch:

Check out this stacked guest list 👇

Today’s Squad

DotDev Announcements

DotDev is Christmas for the Shopify and ecomm community. As usual, it’s packed with announcements and information like:

  • Universal Commerce Protocol - The vision behind Shopify's UCP and the future of AI-powered commerce.

  • Unique opportunities for app developers - From opening Sidekick to partner-built extensions to the continued evolution of the Shopify App Store.

  • Luxury Meets AI - How to build commerce experiences for luxury brands, and how AI enhances the human touch.

  • AI Storefront Innovation - How AI is transforming the storefront experience, with insights from building next-generation commerce solutions for major brands like Steve Madden.

  • AI-Powered B2B Growth - How agencies are transforming internally with AI while helping merchants scale through Shopify B2B.

  • Future of Retail - How Shopify is reimagining in-store retail through POS, the growing opportunity for brands to expand beyond ecommerce, and the latest innovations shaping the retail experience.

  • Next-Gen Themes - the evolution of Shopify's theme architecture, the thinking behind the latest updates to Liquid and theme development, and what they mean for merchants and developers.

  • Future of Entrepreneurship - Shopify's vision for the next generation of entrepreneurship, from empowering developers through new technologies like the Catalog API to the growing role of AI in commerce.

  • AI’s Next Chapter - Unpacking trust in commerce, the evolving role of AI in ecommerce, and the future of the storefront.

Your buyer data already knows what ad to make next. You just can't read it yet.

Proxima changes the input. It reads your conversions against real shoppers across 2,000+ ecommerce brands — the Commerce Graph — and shows you exactly who's buying, what else they respond to, and where your account has gaps.

Connect Meta and Shopify, and every conversion maps back to a real buyer segment. Instead of starting from a blank page, your team gets a feed of Creative Briefs written for the specific buyers behind your best-performing ads — and the ones you haven't reached yet.

→ Connect your store and get your first 3 briefs free, every month.

What is Ecomm Cowboy?

Ecomm Cowboy is the go-to live show for ecomm operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.

You can find our work on YouTube, X, and LinkedIn.

Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.

Made Possible By:

Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.

See you in the stream,
Ecomm Cowboy Team

Keep Reading

© 2026 Ecomm Cowboy.
beehiivPowered by beehiiv