Hey Cowboys,
Happy Thursday! Everyone is rolling out new AI features, huh? Google Ads wants to join the crew.
Today’s lineup 👇 and stories.
Retention, Content & Animal Protein
Jimmy Kim joins as guest host alongside Content Forge founder Isaac Medeiros and Noble Origins co-founder Harry Gray to discuss turning content and community into ecommerce growth.
Jimmy Kim - Commerce Roundtable
Isaac Medeiros - Founder, Content Forge
Harry Gray - Co-Founder, Noble Origins
Google Ads Reports, Minus the Busywork
Google Ads’ AI Dashboards are starting to appear in advertiser accounts. Describe what you want to analyze, and the tool turns your account data into visual reports with AI-generated summaries.
The Rundown:
Prompt to report. Tell Google what you want to investigate instead of manually selecting every metric and chart.
Summaries included. AI-generated explanations help interpret performance changes alongside the visuals.
Rolling out now. Google announced the feature in August. The September 8 update is that advertisers are starting to see it in their accounts.
Our take: Less time assembling reports could mean more time deciding what to do next. Use the summaries as a starting point, then check the underlying numbers before changing spend.
Top Stories: Selling Your Body for Ads, WingStop $28 NFL Pass, and 2026’s Fastest-Growing Brands
Marc Lou is turning his body into ad space for his upcoming HYROX race. Startups can sponsor a spot on him as he competes. Forget buying impressions in the feed, this campaign comes with sweat.
Wingstop is offering up to 18 weekly wing bundles for a one-time payment of $27.99. The catch? Only 100 passes are available. That makes this a useful case study in pairing an outrageous offer with scarcity.
Which brands are breaking through in 2026? Today’s lineup includes a look at the fastest-growing brands and a discussion of what other marketers can learn from them.
Make More Profit with ROKT Aftersell
Most DTC brands are obsessed with getting the next customer. But the real lever? Making more profit from the orders you already have.
If you could add $3–4 to every order without touching your ads, would that be worthwhile? That's exactly what brands like OluKai, Cozy Earth, and GrooveLife are doing with Rokt AfterSell.
Adding post-purchase upsells and downsells from cart through the thank-you page and stacking an extra 30 to 50 cents per order just by showing premium offers from brands like Disney+, HelloFresh, and Venmo — it’s high-margin revenue straight to your bottom line. No hit to conversion, no impact on LTV, and you can be live in minutes.
If you're already getting orders, you should be getting more out of them.
→ Go to aftersell.com/offers and start monetizing what you've already built.
Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.
We’re live every Monday to Friday at 12PM CT.
Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.
Made Possible By:
AppLovin - Find your next million customers.
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Postscript - Make more money from every SMS message.
Outersignal- Know Your Customers. Grow Your Business.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
Proppel - The best recruitment agency for ecom brands and agencies.
See you on the stream,
Ecomm Cowboy Team