Hey Cowboys,
Happy Thursday! It’s travel day for the cowboys, enjoy a roundup of the best conversations on your way to the weekend.
Live show returns Monday!
The Operator, The Brewer & The Creative Director
Enjoy our Greatest Hits—Interview Compilation | Vol. 5
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Kat Cole: How AG1 Bootstrapped to $600M Before the World Noticed
AG1 CEO Kat Cole joined the show to break down how the brand bootstrapped to $160 million over 10 years, turned down retail and line extensions for over a decade, and didn't raise a round until year 11. She also gets unusually honest about the new gummy line ("two-thirds of the formula, two-thirds of the price"), why celebrity deals like Hugh Jackman only work with a performance engine behind them, and how Rogan, Huberman, and Ferriss were AG1 customers before they ever had podcasts.
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Conor Begley: DM Every Follower, Then Take Over Costco
Fathers Brewing founder Connor Begley, who bootstrapped and sold influencer platform Tribe Dynamics for $70M+, explains why a follower is worth more than a customer ("you buy thousands of brands, you follow six") and how Fathers beat one-in-a-thousand odds to land Costco with costumes, rap tables, and live artists in the aisles. He also walks through the retention math from CreatorIQ, showing that 90% of next year's revenue comes from existing customers and why your marketing budget should match.
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Oren John: Fashion Stopped Moving Culture, and AI Agents Are IPO Bait
The internet's creative director, Oren John, joined to unload on the state of consumer culture: the Kai Cenat fashion launch as proof the industry no longer moves anything, Apple's foldable losing the creator class the moment it shipped without the best camera, and the $700M Hyrox deal as luxury money buying a middle-class sport. His sharpest take is on AI agents: nobody's wife is firing one up to save seven minutes on a FedEx return, and the real audience for the agent narrative is IPO investors, not consumers.
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Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.
We’re live Monday to Friday at 12 PM CT.
Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.
Made Possible By:
AppLovin - Find your next million customers.
Seguno - the Shopify-native marketing suite for brands that run it themselves.
Postscript - Make more money from every SMS message.
Outersignal- Know Your Customers. Grow Your Business.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.
Proppel - The best recruitment agency for ecom brands and agencies.
See you on the stream,
Ecomm Cowboy Team