Happy Tuesday.

We’re live on X and YouTube — let’s ride!

Siri AI - Apple is rebuilding Siri around its next wave of Apple Intelligence, promising a far more personal and capable assistant across iPhone, iPad, Mac, and Vision Pro. The play is deeper integration with the apps people already lean on daily, positioning Siri as a genuinely useful layer rather than the afterthought it's been.

Walmart Comes for DoorDash's Lunch - Walmart is stepping into restaurant delivery this month, starting with Subway, which already has roughly 1,400 locations sitting inside its stores. Orders will run through Walmart Express Delivery at a flat fee, putting the retail giant on a direct collision course with DoorDash and Uber Eats.

AG1 Pro Launches Creatine Formula - Athletic Greens is pushing past its signature greens powder with AG1 Pro, a new formula stacking creatine, HMB, and gut-health ingredients to play in strength and longevity. It's a clear move to grab a slice of the booming creatine market and reposition the brand around muscle, recovery, and healthy aging, not just daily greens.

Creators: Authenticity > Everything

By Colin Dougherty

Magic Mind runs 500 influencer deals a month.

Having analyzed the victories and failures of every type of creator imaginable, William Hicks (CEO, Magic Mind) notes that the best performance didn't belong to a massive celebrity. It belonged to an older British woman making cottage-core gardening content with a modest audience of 20,000 followers. 

Hicks built a team to close roughly 500 creator deals a month at about $300 each — micro and mid-tier people, often right before they got an agent. Across all of it, he was hunting for the pattern that predicts a winner.

Q: The one factor that correlated with success?

A: Whether the creator genuinely loved the product.

The gardening grandma ripped because she actually liked the product. Her audience could tell. And Hicks is blunt about why that matters: people can suss out the bullsh*t. A paid read from someone faking it converts like a paid read from someone faking it. A real endorsement from someone small can outrun a celebrity.

For operators chasing creator strategy in 2026, you're not buying followers. You're buying trust, and trust only transfers when the creator means it. The temptation is to filter by audience size and CPM. The better filter is simpler and harder — do they already love this, and will their people feel it.

Stop ranking creators by how big they are. Start ranking them by how much they actually like and use what you sell.

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See you live,
Ecomm Cowboy Team