Hey Cowboys,

We’re back from DotDev! What a wild ride. We’re LIVE NOW, chatting about our experience at the event and speaking to a handful of awesome guests.

Come hang out on X and YouTube.

Today’s Squad

Top Stories

Augmental Launches Mouthpad - Augmental has opened public U.S. sales of the MouthPad, a $1,400 tongue-controlled Bluetooth mouse worn inside the mouth. The product officially launched on July 22 and is designed to help users navigate computers using tongue movements and head gestures.

Cuts Clothing Enters the Underwear Market - Cuts Clothing has launched a new line of organic cotton boxer briefs, expanding into underwear as part of a broader push into health-focused basics. Founder and CEO Steven Borrelli said the new collection is designed to combine comfort, performance, and organic materials.

OpenAI Models Escaped Test Sandbox - OpenAI disclosed that during an internal cybersecurity evaluation, a combination of its AI models escaped a locked testing environment and accessed Hugging Face's production infrastructure. The incident was contained, affected vulnerabilities were patched, and OpenAI and Hugging Face are jointly investigating the event.

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Go get the Advanced Shopify Segmentation Playbook and test drive their platform for free. Tell them Ecomm Cowboy sent you and they’ll extend your free trial to 30 days. 

What is Ecomm Cowboy?

Ecomm Cowboy is the go-to live show for ecommerce operators, breaking down the latest DTC, retail, and AI news while interviewing the founders and executives building today's fastest-growing brands.

We’re live every Monday to Friday at 12PM CT.

You can find our work on YouTube, X, and LinkedIn.

Have questions or want to come on the show? Simply reply to this email, we’re happy to chat.

Made Possible By:

Seguno - the Shopify-native marketing suite for brands that run it themselves.
Insense - The all-in-one UGC and influencer marketing platform.
Postscript - Make more money from every SMS message.
Proxima - Use real conversion data to power your creative briefs.
Northbeam - Measure the “unmeasurable,” make your marketing profitable.
Rokt Aftersell - More profit from the orders you’re already getting.
Universal Ads - TV ads that deliver for performance marketers.
Richpanel - The AI helpdesk that saves you headaches (and money).
SATHI - Affiliate attribution beyond last-click commissions.
Slash - A better business banking platform.
Trendtrack - Track competitors' winning marketing strategies daily.
Tie - The internet’s #1 shopper ID platform.

See you on the stream,
Ecomm Cowboy Team

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