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Ecomm Cowboy

Ecomm Cowboy

DTC’s daily show. Live weekdays 12pm (CST)—what’s now/next in ecommerce so marketers can survive and thrive.

Featured

Shopify Editions Winter '26 Is Art

Dec 18, 2025

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2 min read

Shopify Editions Winter '26 Is Art

Sidekick’s “vibe-coded” theme edits, AI rollout testing, agentic commerce, corn milk, and why the internet needs to stop panicking about robot-made commercials.

Chris Hall
Colin Dougherty
Chris Hall, +1
Black Friday/Cyber Monday 2025 Recap | Chris x Colin

Dec 5, 2025

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4 min read

Black Friday/Cyber Monday 2025 Recap | Chris x Colin

An Honest Review: BNPL Hangover, Shopify Love Letter, and AI-powered Creative

Chris Hall
Colin Dougherty
Chris Hall, +1
AI Layoffs, Cheap Money & Live Selling | Chris x Colin

Dec 4, 2025

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2 min read

AI Layoffs, Cheap Money & Live Selling | Chris x Colin

How the New Economy is Reshaping Ecommerce

Chris Hall
Colin Dougherty
Chris Hall, +1

Articles

The One-Person Brand Just Got Real

Mar 3, 2026

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8 min read

The One-Person Brand Just Got Real

Saddle up. This week the show covered AI reshaping the marketing org chart, Meta shaking up how brands pay for ads, Kim Kardashian entering the energy drink arena, a founder who generated $50K in revenue in 10 hours using AI, and why a wave of layoffs at Block might be the canary in the coal mine for tech-first companies everywhere. Here's your five-day download.

Ecomm Cowboys
Ecomm Cowboys
The Ecomm Cowboy Recap: The AI Squeeze, Ambient Content, & The New Status Symbols

Feb 24, 2026

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6 min read

The Ecomm Cowboy Recap: The AI Squeeze, Ambient Content, & The New Status Symbols

Saddle up. If you’ve been head-down building your brand this past week, you might have missed some seismic shifts in the e-commerce and marketing frontiers.We are seeing a massive evolution in how brands operate and how consumers engage. The overarching theme? Raw beats polished. AI is raising the bar for operators, platforms are testing the limits of their control, and the brands winning right now are building deep, gamified ecosystems rather than running one-off campaigns.Here is your Ecomm Cowboy breakdown of the biggest trends, insights, and founder stories from our recent shows.

Ecomm Cowboys
Ecomm Cowboys
The Ecomm Cowboy Recap: AI Realities, Super Bowl Fumbles, & The Quiet B2B Boom

Feb 16, 2026

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5 min read

The Ecomm Cowboy Recap: AI Realities, Super Bowl Fumbles, & The Quiet B2B Boom

Saddle up. If you’ve been head-down building, you might have missed a massive couple of weeks in the e-commerce and marketing frontiers.We are seeing a major vibe shift. The market isn't shrinking; it's shifting. Consumers are craving authenticity, platforms are changing how we get discovered, and the brands winning right now are the ones blending high-tech tools with high-touch human connection.Here is your Ecomm Cowboy breakdown of the biggest trends, insights, and founder stories from our recent shows.

Ecomm Cowboys
Ecomm Cowboys
The "Meat Task" Revolution & Why Your MBA is Getting Smoked

Feb 9, 2026

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4 min read

The "Meat Task" Revolution & Why Your MBA is Getting Smoked

What a week in the digital frontier. We’ve seen the rise of "Liquid Salad," the fall of Allbirds’ brick-and-mortar empire, and the arrival of the "Agentcy" era. If you feel like the ground is shifting under your boots, it’s because it is. We aren’t just using AI anymore; we’re living alongside it.In this edition, we’re breaking down the five-day blitz of news, from Willie Nelson’s $80M THC heater to the reason your "perfectly optimized" ad account is actually a hot mess.Grab a coffee. Let's ride.

Ecomm Cowboys
Ecomm Cowboys
TikTok is Leaking, OpenAI is Expensive, and 2016 is Back Subtitle: The era of "hacky" marketing is dead. Here is your new playbook.

Feb 2, 2026

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6 min read

TikTok is Leaking, OpenAI is Expensive, and 2016 is Back Subtitle: The era of "hacky" marketing is dead. Here is your new playbook.

If you’ve been watching the ticker, you know the ground is shifting beneath our feet. We aren't just seeing algorithm updates; we are seeing fundamental changes in how humans interact with the internet in 2026.We saw TikTok bleed users not because of a ban, but because of a loss of faith. We saw OpenAI ask for $1 million checks for ads you can’t even click. And we saw a massive cultural shift where Gen Z is begging for the internet to look like it did ten years ago.Here is the download on everything you missed this week.

Ecomm Cowboys
Ecomm Cowboys
Costco Regrets, ChatGPT Ads, & The Death of "Raw" Content Subtitle: Plus: TikTok wants to be your landlord and why getting into retail might be your biggest mistake.

Jan 26, 2026

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5 min read

Costco Regrets, ChatGPT Ads, & The Death of "Raw" Content Subtitle: Plus: TikTok wants to be your landlord and why getting into retail might be your biggest mistake.

Ecomm Cowboys
Ecomm Cowboys
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